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新闻中心 – 通讯办公室 DHCS 新品牌和标识​​ 

DHCS 的新品牌和标识​​ 

尊敬的各位利益相关方:​​ 

As you may know, the California Department of Health Care Services (DHCS) has been working to implement several initiatives to transform Medi-Cal and improve the state’s Medi-Cal program—most notably CalAIM. These historic changes are already making a difference in the lives of Medi-Cal members. With new and improved services, this major transformation will provide Medi-Cal members with access to well-rounded care that goes beyond the doctor’s office or hospital and addresses their physical and emotional needs.​​ 

The Medi-Cal transformation aims to create a more coordinated, person-centered, and equitable health system that works for everyone, inclusive of race, ethnicity, gender identity, sexual orientation, disability, language, immigration status, where you live or your health needs. Over time, new programs and services available will help members address unmet basic needs that can impact their health, including access to housing supports and healthy meals, and provide those with long-term needs better integrated and coordinated care. Medi-Cal’s improved care management will ensure that no matter where members seek care – at the doctor or the dentist, with a social worker, or at a community center or school – they’ll be connected to the quality care they need.​​ 

为了更好地象征这一重要时刻,我们正在更新 DHCS 品牌,并为我们的计划(包括 Medi-Cal 计划)推出一个新品牌。这些新标识和更新的视觉识别将有助于传达 DHCS 为所有加州人提供公平获得高质量医疗服务的承诺,同时也与所有成员携带的 Medi-Cal 福利识别卡 (BIC) 上的图像保持一致,该卡上突出显示了加州罂粟花。该设计还借鉴了 CalHOPE 罂粟花徽标的知名度和美誉度,提高了一致性、认可度和知名度。罂粟花的中心是一颗指路明灯,标志着通往希望和更健康的加州的道路,而花瓣则象征着我们的计划和倡议的力量和团结,共同努力实现共同的目标。​​ 

在这一年中,您将看到我们的材料、网站、标牌等的视觉变化。​​ 

DHCS 卫生保健服务部,Medi-Cal​​ 

我们对这些更新感到非常兴奋,希望您能帮助我们传播这些信息。请使用我们建议的 Twitter 帖子,并在帖子中标注 @MediCal_DHCS:​​ 

DHCS 正在改变 Medi-Cal,以确保加州人获得所需的护理,过上更健康的生活。 @MediCal_DHCS 是有关此次转型以及为会员提供的新服务和改进服务的更新中心。​​ 

如果您还没有这样做,我们希望您能在 Twitter 上关注我们的 @MediCal_DHCS 页面,并分享、喜欢和放大我们的社交媒体内容。​​ 

我们期待 DHCS 的新纪元,并感谢大家在帮助 DHCS 为数百万加州人提供高质量护理方面发挥的重要作用。​​